Thursday, February 28, 2008

Innovation vs. Convenience

A newly released consumer-satisfaction survey conducted by Deloitte Consulting reveals U.S. consumers want a more convenient, accessible and innovative healthcare system.

The survey found 60% of consumers want their doctors to provide online access to medical records, test results and appointment scheduling. 34% said they would visit a retail clinic for care and nearly 40% said they would consider going overseas for a surgical procedure if they could save more than fifty-percent on medical costs and be assured the quality of care was equal to or better than what they would receive stateside.

In terms of innovation, one in three consumers said they want more holistic and alternative therapies included in their treatment programs, while 75% said they want expanded use of in-home monitoring devices and online tools that would reduce the need for doctor visits.

Saturday, February 23, 2008

Time to Change the Channel

Lots of folks commenting on this newly released study from the IDC, but the most fascinating point made - IMO - is that consumers tend to use the media they grew up with. Simple point, yes? Logical, right?

Then tell me, please tell me, why many in our current crop of CMOs continue to pour dollars into newspaper, magazine, and broadcast. Where and when are we going to focus on the new crop of customers? As Tom Petty said on the Pack up the Plantation tour, "You're gonna put me out of a job."