Wow (WoW), I always thought word of mouth (WoM) was powerful. But this is impressive.
Thursday, September 6, 2007
WoW ... WoM
A new iProspect and JupiterResearch survey indicates that word of mouth (WoM) from friends drives 41% of daily online searches, surpassed only by television advertising. And among those who searched at least weekly, WoM came in FIRST.
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