Lots of folks commenting on this newly released study from the IDC, but the most fascinating point made - IMO - is that consumers tend to use the media they grew up with. Simple point, yes? Logical, right?
Then tell me, please tell me, why many in our current crop of CMOs continue to pour dollars into newspaper, magazine, and broadcast. Where and when are we going to focus on the new crop of customers? As Tom Petty said on the Pack up the Plantation tour, "You're gonna put me out of a job."
Saturday, February 23, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment