Wednesday, March 5, 2008

Alltop and Over The Top

Guy Kawasaki's new Feeder-Portal, Alltop is amazing. Pick a category from Autos to Windows and you'll instantly see a selection of 30 - 80 of the hottest feeds in that category from around the web.

For example, I clicked on Careers and found Career Hub, The HR Daily Advisor, The HR Capitalist and Escape from Cubicle Nation among sixty some other websites and blogs on enhancing your career. It's almost overwhelming.

It's so simple, it's sick. But fair warning: it's an enormous time-sucker. You could spend all day and night here reading some fabulous posts. But I'm impressed with how well it is organized and what a wonderful resource it is to have these sites collected in one location ... and I think you will be too.

Voyages of the Starship Socialize

I was reading this post from Pierre Far on Techipedia and was filled with conflicting thoughts. First, it was a well-written piece and logical. It's simply written ... plain talk. Gotta love that. But what bothered me was the thought that there actually IS a final frontier. Mass communication, two-way communication, one-to-one marketing, social marketing ... all simply the same variant of traditional marketing that has been tweaked in some way by technology. And since we truly cannot say there is a final frontier in technology, we must assume that there will no "beam me up, Scotty" moment for marketing either. So, to answer Pierre's question of what the next innovation, leap or Web 3.0 of marketing will be, I would say it will be more of the same marketing foundation, only modified by whatever the newest technology tools will allow. In my opinion, it's not a question of what NEW marketing will emerge, but rather what will emerge FOR new marketing. But I could be wrong ...

Tuesday, March 4, 2008

Customer Service Evaluation Tool


Very cool article from CRM Daily on understanding the gaps in customer service communications and experiences. I love this handy tool as well



Everyone - I mean, everyone - who has a customer relationship (which is basically everyone these days, right?) needs to read this article and use this tool to help understand where the breakdowns come in their own experience and interactions.


Enjoy....