I am always looking to find new and interesting articles and examples of how consumers are persuaded to believe or act in a certain manner. I guess that's why I'm in advertising. But I truly find it interesting to break apart the process of a "pitch" and understand each of the parts and how they work and interact together to create a desired thought or outcome.
This article is a spectacular example of persuasiveness-in-action and also a good primer on the various "parts" of a pitch.
As the author points out, these are also some good techniques to use with your children.
:)
Enjoy!
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