This is really GREAT post. You're going to LOVE this post. This post is FANTASTIC.

Does it seem as though I'm repeating myself? That's because I just read this article on PsyBlog on the power of repetition. It is GREAT...

I've always been a proponent of Frequency in the Reach vs. Frequency media planning 101 discussion. Frequency is King. It doesn't matter if you reach 99% of your target if you are not able to repeat your message multiple times.

This study suggests that, in a group setting, "we can tell that three different people expressing the same opinion better represents the group than one person expressing the same opinion three times - but not by much.

In fact, if one person in a group repeats the same opinion three times, it has 90% of the effect of three different people in that group expressing the same opinion."

I told you you were going to LOVE this.

The authors suggest that it is a function of our memory and how we instill more confidence in the person stating the opinion, the more times that he/she expresses it.

The blog entry states, "Similarly, and more worryingly, when an opinion is repeatedly broadcast at us by the same organisation - think of a particular media conglomerate or an advertiser - we're likely to come to believe it represents the general opinion."

So, next time you're in a group meeting and you want to sway the opinions of the others present, make sure you are repeating - with conviction - your same opinion at least three times. If you are the only person in this group that repeats your opinion, it is more likely to be seen by the others as representative of the entire group.

Isn't that FANTASTIC?

Enjoy the read ....