One of my favorite sketches of all time on Saturday Night Live is with Christopher Walken and Will Ferrell ... Cowbell. This sketch (as you may likely recall) is a spoof on the recording of Don't Fear The Reaper and the NEED ... the FEVER ... for more cowbell.
I read somewhere that this idea came to a writer (perhaps a group of writers) were brainstorming skits with this song playing in the background. It came out that this writer or group simply paid more attention to the song, particularly the cowbell in the song.
To me, this is the epitome of THINKING HARDER ABOUT STUFF. That's the sweet spot, I believe. It's not whether you have the most manly smelling fragrance. It's the fact that guys fantasy-dream about women attacking them for their bodies. It's not about whether you have a product that will make your skin cleaner. It's about the fact that women want to be transformed more beautiful.
Dig more into your research. Get further into the mind of your prospect. Think harder about the benefits and pleasures of your product or service.
So, guess what? I got a fever. And the only prescription is more cowbell.
Enjoy the skit here ...
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