4A's Planning Conference and Where Planning is Heading .... Or is it?

Here's a link to the Influx Branding blog where they interview the gurus at Headmint and Zeus Jones.

One of the first sentences grabbed me immediately because I've been saying this for the last couple of years. "He suggested planners should develop a new set of tools because the ones they are using are 20 years out of date."

Duh!

We need to do a much better job at not only spending time getting into the heads of our client's consumers, but we need to do a better job at inventing better ways of doing this.

There needs to be more post-education portals and universities with the brightest planners today, raising a new crop of thinkers.

Anyway, I'm rambling. Very good read. Check it out. Thanks to Influx.


http://www.influxinsights.com/blog/article/1503/aaaa-s-planning-conference--zesus-jones-and-the-future-of-planning.html